Care Bear Coloring Page


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On September 24, 1982, the Care Bears franchise was launched in New York City before members of the area's Society of Security Analysts. Attending the event were American Greetings president Morry Weiss, and two employees of Those Characters from Cleveland: Jack Chojnacki and senior vice-president Henry Lowenthal. Eventually, the characters were announced as a toyline for production by Parker Brothers and Kenner the following spring, as well as pre-licensed characters and media stars. At that time, American Greetings touted their debut as "the biggest character launch in the history of retailing". On a US$5–6 million advertising budget and a wholesale commitment worth US$122. 5 million, American Greetings introduced the characters to the general public in February 1983, with an appearance at New York City's Toy Fair; 26 licensees were involved upon launch. Among them was General Mills, a food company which owned the board game manufacturer Parker Brothers. In early 1983, Parker Brothers released six books featuring the Care Bears as part of its publishing division's first offerings. On television, the original ten Bears starred in their first syndicated special, Atkinson Film-Arts' The Care Bears in the Land Without Feelings; Kenner produced and sponsored it. :52